Magisto – A Simple AI-Powered Video Editing Tool

Video Software
September 12, 2024
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Magisto is an application with a free option for video processing, designed for users who want to quickly and easily create professional video clips without the need for advanced editing knowledge. It is available in versions for Android, iOS, and as a web service.

Features of the Magisto Application

Magisto is a very popular and multi-award-winning video editing application. Its main feature is the use of artificial intelligence in video processing. This significantly reduces the amount of work the user puts in and speeds up the video editing job. Artificial intelligence is used in various phases: during editing, music selection, and applying effects.

Sophisticated artificial intelligence algorithms first analyze the footage, recognize key moments, faces, objects, and emotions, and based on this create compelling video content. The application automatically selects the best parts of the footage, adds transitions, effects, and appropriate music, simplifying and speeding up the editing process.

Magisto has many templates and themes, which allow users to quickly create videos adapted to various occasions, such as celebrations, business presentations, travel, and marketing campaigns. Each theme has its own style, music, and effects.

The user interface is simple, with a step-by-step guide in video editing. Everything is based on choosing between offered options. Although the emphasis is on a high degree of automation, users can still independently change music or the arrangement and length of scenes, add text, etc.

From the application itself, video materials can be sent to social networks such as Facebook, Instagram, YouTube, and LinkedIn. Magisto even has analytical tools that business creators can use to track video performance and how users react to the content placed.

Note on Magisto Application Name Change to Vimeo

Vimeo – a well-known platform for hosting, sharing, and streaming video content, bought the Magisto application in 2019. This way, Vimeo expanded its offer of content creation tools and provided users with an easier and faster way of editing videos without the need for advanced technical skills. Magisto, with its exceptional productivity using AI, improved Vimeo’s offer aimed at content creators, small businesses, and marketing professionals.

In this way, Magisto became part of the Vimeo ecosystem. If you look for this application for mobile devices, you will see that Vimeo is signed under the name. If you try to access the Magisto web service, you won’t find it, but you will be redirected to the Vimeo platform.

Who is Magisto the Right Choice For?

Magisto performs all video processing on its servers. Therefore, the application functions quite satisfactorily even on mobile devices with average performance. The downside to this is that you must have a quality internet connection. The second piece of bad news is that Magisto offers a free version that allows basic functionalities and processing of short video clips with limited access to templates and effects. For users who want more options, there are paid plans. The third and final piece of bad news is that this is not an application for users who want full control over video editing.

Magisto is for users who want quick results with minimal effort. With this application, even complete beginners in the world of video editing can create quality content. Users can easily achieve the desired tone and atmosphere. This is the right tool for content creators and marketing professionals who want to immediately place their video content. Those who edit video materials only for personal use will also be satisfied with it.

The Download button below is a link for the Android version of the application. The link for iOS can be found HERE. You can access the Magisto web service, which is now Vimeo, HERE.

Platform:
Android, iOS, and web service