Windows 10, like many other programs and online services, assigns each user a unique identifier called the Advertising ID. This identifier is used to monitor user activities, on the basis of which personalized advertisements are served.
If you don’t want to get personalized ads, Windows 10 has the option to turn them off. This does not mean that you will not receive advertisements, nor that your activity will not be tracked and recorded, but only that the advertisements you receive will not be personalized.
Watch our video where we show you how to turn off personalized ads in Windows 10.
- Click Start and then Settings
- Click on Privacy
- Uncheck the option below Let apps use advertising ID…